Reducing the URL length makes sharing easier.
Bitly allows users to shorten, share, and track links (URLs). Bit.ly can be accessed through our website, bookmarklets and a robust and open API. Bit.ly is a utility that allows users to shorten a long URL, share it, and then track the resulting usage. Every bit.ly link has an Info page that shows the number of clicks and other relevant data. Bit.ly tracks the total number of clicks pointing to a single long link. Signed in bit.ly users receive a unique bit.ly link that lets them track clicks and other data separately, while still seeing totals for all bit.ly links pointing to the same long link. Users not signed in all share the same bit.ly link. It is also integrated into several popular third-party tools such as Tweetdeck.